Emma Oldfield

I have dedicated myself to amplifying women’s football in ways that go beyond reporting or content creation - working tirelessly to build a sense of community, spark conversations, and inspire others. My ambition is to bridge the gap between lifelong sports fans and new audiences, making the game a safe space for all.

Balancing a demanding career in PR and Communications with creating content that champions women’s football, I’ve often worked late nights and sacrificed time off to pursue my passion. I’ve taken risks, stepped out of my comfort zone, and wholeheartedly offered my authentic self through original content that celebrates the highs, addresses the challenges, and shines a light on the humour and humanity within women’s football.

Whether it’s interviewing players, a lighthearted skit, or tackling tough topics, I bring authenticity, creativity, and a genuine love for the sport. I have gained over 30,000 followers across social platforms, fostering a community that resonates with a sense of belonging.

With a perspective of the bigger picture and lived experience of being a young girl who played football in a male-dominated space, I understand the importance of representation. For me, this is about opening doors, creating opportunities, and showing others they belong.

Being “seen” means recognising the dedication, passion, and heart I pour into everything I do. It’s about validating the late nights, showing up on tough days, the creative risks, and the moments where self-doubt creeps in. It’s about celebrating the positive impact I’ve had, from the powerful moments of validation to the kind words I often struggle to give myself. As a result of the heartfelt messages I’ve received from the community, to being personally recognised by Mary Earps for my contributions to women’s football, I have started to feel the value of my contributions to this space.

I deserve to be “seen” because I’m not just part of the conversation - I’m actively shaping it. I believe I bring a unique voice and perspective, and I’m here to contribute even more to the future of women’s football.