Zoe Bond

Media Masterminds

Reason for nomination:

As a women’s football content creator on TikTok, my focus is on the Lionesses , bringing fans up to date information on matches, players and tournaments in an engaging and accessible way. Many new fans don’t know where to find official information on the Lionesses and I bridge that gap by delivering updates in bite sized chunks as it happens . My goal is to become the first stop shop for anyone looking for accurate and reliable information about the team.

What makes me stand out? I’m closer to 50 than 40, which is unusual for a TikTok football creator but I don’t let that stop me. Instead, I embrace it. I know I’m in the minority when it comes to the usual age demographic but I hope my journey shows that passion, knowledge and dedication matter more than numbers. I want to inspire others, especially those who feel they don’t fit the ‘typical’ mould, to follow their dreams and know they belong in this space.

While my content is primarily Lioness senior team focused, I also highlight youth and amputee football, aligning with the “One Team, One Pride” ethos and ensuring all areas of the women’s game get the visibility they deserve.

I’d love the opportunity to be part of the We See You campaign and show that football content creation isn’t just for one demographic, it’s for anyone with the passion and drive to bring the game to life.

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